Suzuki’s Love for Indian Curry, that Got Me Thinking
Every cuisine has its ambassadors. For India, the curry has travelled farther and connected deeper than we ever imagined. From Birmingham’s Balti Triangle to the brownstones of New York, the aroma of Indian spices has long woven itself into global kitchens. But every now and then, a story emerges that reminds us just how beloved our food has become.
One such story comes from Japan, where an unexpected player has joined the celebration of Indian flavours: Suzuki.
A Carmaker That Fell in Love with Curry
Suzuki Motor Corporation unveiled a line of Indian vegetarian ready-to-eat curries, created with restaurant group Torizen. What began as a simple cafeteria favourite for Suzuki employees turned into a nationwide launch, a quiet acknowledgement that authentic Indian flavours resonate no matter where they travel.
The dishes are comforting and familiar to an Indian palate. Daikon Radish Sambar, Pumpkin Sambar, Tomato Lentil Curry, Chickpea Masala, Green Moong Dal Curry..each one respectful of the balance and depth that define our culinary heritage.
Why Curry Speaks a Universal Language
Curry, as the world knows it, is more than a recipe. It is a feeling. A symbol of warmth, nourishment, and generosity. Over the years it has adapted itself into countless local forms, yet its soul remains rooted in India.
Suzuki didn’t choose a fusion of Indian and Japanese curry. They chose the real thing, that is bold, spiced, and true to its origins. It is a gesture that recognises the world’s growing desire for authenticity and its comfort with regional Indian flavours.
A Subtle Tribute to India
The packaging is a story in itself. Each pouch carries an illustration of a beloved Suzuki model: the Jimny on Chickpea Masala, the Swift on Lentils, the Hayabusa racing alongside the Sambar. It is a gentle nod to the company’s deep relationship with India through Maruti Suzuki, and to the millions of Indians for whom these vehicles are a part of daily life.
The response in Japan has been remarkable. Over a hundred thousand units sold within months, it’s proof that food continues to be one of the most effortless and heartfelt bridges between cultures.
“Cars and Curry”: A Global Lifestyle Moment
Interestingly, the phrase “cars and curry” has taken on a life of its own. Across Utah, across the UK, and in small automotive communities around the world, enthusiasts gather under this banner to enjoy two passions at once: a good drive and a good Indian meal. Without planning or branding, Indian food has slipped naturally into the rhythm of global social life.
The Curry That Travels with Ease
From a corporate cafeteria in Japan to parking-lot meetups thousands of miles away, the story reminds us of something simple and beautiful: Indian food doesn’t just reach global tables—it wins global hearts.
Wherever people come together in the spirit of warmth and flavour, the Indian curry finds its place. And that, perhaps, is its greatest triumph.
P.S. Suzuki Loves Sambar and So Do I
With Daikon Sambar, and Pumpkin Sambar featuring in the range, Suzuki seems to be loving the Sambar! My love for Sambar led me to include this South Indian gem in my book Romance of the Indian Curry – 365 Flavours for the Year. Here’s your link to get the copy: https://amzn.in/d/eanSqyv